3IN1FEEDERS, The Company

Since its inception, 3IN1FEEDERS has been solely focussed on livestock feeding equipment and systems to ensure the best possible pasture and feed utilisation.

3IN1FEEDERS concentrate all their efforts to extract the best possible results for their customers and the wider farming community.

This strong results-based and customer-focussed approach means that 3IN1FEEDERS is always conducting field-trials1 to measure results and further develop their systems in order that their customers profit from the lessons learned.

They truly want to assist farmers’ businesses become as robust and profitable as possible – it’s their driving passion.

3IN1FEEDERS have refused to rest on their laurels. Since 2007 they have released a series of hay and mineral feeders featuring the same focus on innovation and continual improvement.

3IN1FEEDERS is now international – selling to thousands of farmers in ten vastly differing overseas markets.

3IN1FEEDERS are tested and performing in some of Earth’s most extreme climactic conditions.

Of course this benefits 3IN1FEEDERS American heartland customers, as we have learnt how farmers in different countries run their operations.

3IN1FEEDERS are constantly innovating and implementing improvements to their feeders that benefit farmers all over.

If it’s an improvement or feature that would be profitable to farmers – 3IN1FEEDERS will incorporate it into their way of doing things, in to their systems and into their culture.

President: Gerard Roney

The 3IN1FEEDERS story began in 2005 with an on-farm experience stirring a curiosity within Gerard Roney that then lead to the development of the revolutionary, and often copied, Next Generation Feeders.

Gerard bought some stock in 2005 and found that the feeders he bought to control-feed them could not offer a low enough allocation.

This inability to feed a low ration meant that Gerard was finding the cost of feed excessive, or if the feeders were not used, he was struggling to find the time to continually feed the sheep.

Gerard’s initial goal was to develop a system within grain feeders that would limit the sheep to accessing only what they could touch with their tongue at any one time.

Early trials curiously indicated that sheep were leaving a feeder, set to a low ration, after about five minutes of feeding.

Rather than simply assuming that this was due to dissatisfaction or difficulty, Gerard set up a video camera to capture exactly what was happening at the feeder.

The surprising, resultant footage showed that sheep could only eat from the restricted settings when they had saliva on their tongue.

Once the saliva had dried out, stock had to wait for it to build back up again before revisiting the feeder.

Gerard now spends the majority of his time developing new products and expanding internationally.